Case Study #1 - Action
3 GOALS AND 8 PRINCIPLES STRATEGIC PLAN
TRANSLATING ADMINISTRATIVE FRAMEWORKS INTO ACTIONABLE CAMPAIGNS
Context / Need: Faculty and staff engagement with the "3 Goals & 8 Principles" cornerstone framework was low, risking perception as an abstract administrative mandate.
My Role: Executive Leadership | Creative Strategy | Systems Leadership
Strategic Challenge: Unifying a highly conceptual framework into a visible, actionable districtwide campaign while driving cross-departmental alignment.
Execution: Engineered a cohesive messaging architecture, implemented strict brand governance, streamlined intake via the Publications Managers network, and executed a multi-channel rollout spanning environmental graphics, digital assets, and web integrations.
Community Outcome: Heightened framework visibility and faculty program integration, slashed ad-hoc design requests by 25%, and drove a 22% engagement growth across workshops, pop-ups, and panels.
Case Study #2 - Alignment
QEP RECHARGE CAMPAIGN
ALIGNING INSTITUTIONAL PRIORITIES WITH STUDENT SUCCESS
Context / Need: Low faculty and staff engagement with the Quality Enhancement Plan (QEP) resulted in limited awareness and fragmented adoption of student success goals.
My Role: District Director of Creative Strategy | Cross-Functional Leader
Strategic Challenge: Translating complex institutional benchmarks into a unified, high-impact campaign that maps directly to the District's Mission, Vision, and Values.
Execution: Established an integrated communications framework, enforced unified visual guidelines, and synchronized a multi-channel rollout (banners, posters, digital templates) through the Publications Managers Initiative.
Community Outcome: Expanded cross-campus collaboration, reduced creative request turnaround times by 20%, and drove significantly higher participation in QEP events and workshops.
Case Study #3 - Navigation
PROGRAM GUIDED PATHWAYS CAMPAIGN
ACADEMIC NAVIGATION THROUGH VISUAL SYSTEMS
Context / Need: The inherent complexity of the Program Guided Pathways initiative caused fragmented academic messaging, confusing students, faculty, and staff.
My Role: Strategic Creative Leader | Systems Architect
Strategic Challenge: Transforming intricate student-success strategies into an accessible, user-friendly visual and messaging framework.
Execution: Created an accessible messaging architecture with standardized iconography and layout styles, partnering with Advising, Facilities, and Digital Strategy to distribute unified advising handouts, digital banners, and web tools.
Community Outcome: Boosted student framework utilization during advising sessions, decreased off-brand design requests by 30%, and increased event and workshop engagement by 22%.
Case Study #4 - Governance
PUBLICATIONS MANAGERS INITIATIVE
CENTRALIZING CREATIVE OPERATIONS ACROSS A MULTI-CAMPUS SYSTEM
Context / Need: Siloed, campus-specific creative request processes led to inconsistent branding, duplicated efforts, and operational delays.
My Role: System-Wide Operations Director | Primary Architect
Strategic Challenge: Designing centralized workflows and structural governance to unify creative operations across all campuses without sacrificing local responsiveness.
Execution: Formalized a recurring cross-campus alignment cadence, created standardized intake and approval pipelines, launched shared asset management templates, and deployed real-time reporting dashboards.
Community Outcome: Achieved 100% compliance with identity standards, accelerated turnaround times by 25%, and reduced proof cycles by 30%.
Case Study #5 - Legacy
60TH ANNIVERSARY CAMPAIGN
LEVERAGING HISTORICAL MILESTONES FOR FUTURE BRAND EQUITY
Context / Need: The institution required a unified milestone campaign to engage alumni, students, donors, and partners without fracturing the core brand.
My Role: Executive Creative Leader | Systems Thinker
Strategic Challenge: Transforming a historical milestone into a forward-looking institutional asset aligned across the Chancellor's Office, Advancement, and PRM.
Execution: Built a commemorative storytelling framework with custom identity guidelines, directed large-format event signage and digital media, and managed external production schedules under tight timelines.
Community Outcome: Elevated districtwide brand equity, generated deep alumni engagement, reduced ad-hoc design submissions by 30%, and achieved 22% growth in event participation.
